International marketing agency M&C Saatchi has created a national advertising campaign to help raise awareness of travel delays, tips and travel planning in london during the 2012 olympic and paralympic games. Light-hearted illustrations bring the campaign titled ‘get ahead of the games‘ to life.
Tag Archives: advertising
Heineken Social Christmas Tree
For 2011′s festive celebrations, Heineken has created what could possibly be the world’s most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17th – … Read More →
Playstation Immersive Movie Experience
Pushing the boundaries of projection mapping and augmented reality, PlayStation® Store produces a series of movie related videos using ‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller. … Read More →
Best of Promax UK Awards 2011
The Promax Awards reward the very best in creative, strategy and innovation over the last year, with fierce competition across all the terrestrials and digital channels. From BBC to Discovery Channel, from Cartoon Network to FOX International, it is the highlight of the Media/Television Calendar. … Read More →
Unhate
Latest advertising campaign by United Colors of Benetton, a fashion label who has built a brand around the multi-racialism, has launched a new effort to promote UN-Hating. Unhate is a brilliant message that invites us to consider that hate and love are not as far … Read More →
Spiral Illustrations for Faber Castell
In the latest TVC for Faber Castell, art director and designer Chan Hwee Chong painstakingly recreated three classic masterpieces. A self-portrait by Van Gogh, Mona Lisa, and Girl With A Pearl Earring. All done through the spiral drawings, using Faber Castell pens. More via Agency: … Read More →
Volkswagen Interactive Billboards
To launch their latest Beetle, Volkswagen turned traditional print based media into interactive billboards through the use of Augmented Reality (AR). The catch however is that you would need to download a custom app and then hold it up to the billboards or posters to … Read More →
The Walking Dead – Left Behind
Get a taste of what is like to be Left Behind in a Zombie Apocalypse. Experience it here. Personalised horror experience brought to life through Facebook to give fans a taste of what it is like to be Left Behind in a zombie apocalypse. Through the … Read More →
World’s Largest Space Invaders Game
This is also the World’s Largest Space Invaders Game. Bringing 3D projection mapping to a new level, the game doubles as an interactive installation, bringing together various technologies and detection systems. The game was played by 4 of the Chelsea football team and London Wasps … Read More →
Tattoo Poster
The Chaos Crew tattoo studio is well known in Munich and far beyond its city limits. They developed a poster which impressively shows the bavarian tattoo artists’ skills: just as tattoo motives tell countless stories, we interwove the most important events of 2011 into one … Read More →